Traditional displays are comprised of signage, banners and other forms of static graphics. As our society continues to make the journey towards interactivity, it is important to make sure your marketing does the same. While we are in this transition, it is of the utmost importance that we do not alienate or frustrate consumers who are just beginning this transition to interactivity. Touch screen displays are a great way to begin moving towards the forefront of technology in an easy-to-digest manner. When you integrate interactive touch screen foils into your existing or future digital arsenal, you can engage your customers in a dynamic conversation relative to their needs and desires. Should you be the one that communicates the right message at the right time, you will become the one who receives the reward of cash in hand.
Interactive touch screen foils provide retailers a tool that is both exciting and educational for consumers. The user is encouraged to “reach out and touch” the display, and this is when the magic begins. Communicating through a touch screen display is non-threatening and easily accepted. The viewer feels as if they are in control of the marketing that is going on, and therefore lets down their guard. If utilized properly, this will become the most valuable sales tool in your company. By focusing on the customer experience, relationship building, and data acquisition, you will have a successful interactive digital signage deployment. Touch screen displays can be used for many marketing applications, including lead capture, product tutorials, training, interactive catalogs, sale presentations, web browsing, and so much more.
However the touch screen is only as powerful as the content that is driving the user experience. This is not to say that you will need to re-invent your company’s entire marketing campaign, but you will need a professional programmer or content agency to assist you. This investment lets you start bringing your traditional and interactive mediums together for a seamless delivery of your core message and goals.
Interactive touch screen foils have quickly become a must have for tradeshows, corporate lobby displays, way-finding in public buildings, portable or stationary sales presentations, retail storefronts, and more. There are several different types of touch screen technologies available, including through-glass touch foils, infrared bezels, and multi-touch screens with a variety of options. Because multi-touch technology is not standard, it is recommended that you verify the technology you are considering e is in fact true multi-touch and not simply dual touch.
Determine that you will not be left out of this very real transition in marketing. Make the decision to get in on the ground floor, rather than wishing you had by purchasing a touch foil for your marketing displays.